(Sort of a follow-up to Hype Cycles Post…. or when to get off that horse, perhaps. This may be enlightening to you as it was to me. I hope so.)
So Apple has come out with new iPhones—the 5S and the 5C. Reviews have been lackluster. We’re bored.
“Elvis has left the building and the magic’s gone out of the smartphone business, leaving companies and their advocates to argue about slightly faster processors, more megapixels, or slightly improved battery life,” writes Charles Cooper of CNET News. “That’s progress, but it’s the equivalent of three yards and a cloud of dust.”